Sales reps know all about required training and have received plenty of it…they do it all the time for their jobs. But how do you reach them when you REALLY need to reach them? Our answer for Dow AgroSciences was through a game that mirrored the real-world context of their jobs: achieving sales goals.
Formulation Type Matters mirrored their work environment, provided constant feedback in terms of sales gained or lost, and provided them with rising or falling customer satisfaction rates. The challenges they resolved were real, and the game format made it fun. They didn’t need to memorize information, but they needed to ask the right questions, recognize when to look up information, and appropriately tap into company expertise.