BLP Wins Four Horizon Interactive Awards for Mobile, Game-Based Solutions

BottomLine Performance (BLP) is the proud recipient of four awards from the 2016 Horizon Interactive Awards competition. The top entries in each category are awarded a Gold, Silver, or Bronze distinction for excellence in interactive media. The prestigious competition has received over 10,000 entries from over 40 countries since its inception in 2002.

The TE Town Mobile Learning Game earned a Gold designation in Mobile Apps – Education and a Silver designation in the Mobile Apps – Games category. The app was created in partnership with TE Connectivity (TE), a global leader in connectivity and sensors, as part of their new comprehensive training and sales enablement program. Players are elected as mayor of TE Town and must build their town by completing a variety of mini-games. They must identify the correct customer type, learn about relevant products and ask the right questions to help the customer. Learn more about TE and TE Town here.

“TE is continually looking for creative ways to equip our sales team and distributors to serve our customers,” said Maria Cannon, Vice President of channel marketing at TE. “TE’s vision for an interactive game partnered with BLP’s design expertise created a tool that serves our team in a way that is different from standard training tools. TE Town demonstrates our commitment to innovation.”

BLP President, Sharon Boller, expressed her gratitude: “We appreciated TE Connectivity’s willingness to let us partner on such an innovative sales education solution. It was a tall order to address the sales reps’ needs for an in/out solution that could continually re-engage them without requiring more than a few minutes at a time. This game helps them learn product information and increases their ability to sell – all in just a few minutes per day. We’re thrilled with the recognition!”

BLP also won two Bronze Horizon Interactive awards for the Knowledge Guru platform’s new ‘Drive’ app, a training reinforcement tool for sales reps. Learners complete a short confidence assessment, then receive customized daily mini-games that teach topics such as features and benefits, how to compare competitors and objection handling. Drive adapts to the learner over time to help them master their weakest areas and build on their strengths.

These award-winning solutions build on BLP’s recent success in the Horizon Interactive Awards; BLP has won 11 Horizon Interactive Awards since 2013, including four awards for the Knowledge Guru platform.

“Forgetting what you learned is a huge problem with corporate training programs,” said Sharon. “And if you forget – you might as well not have ever taken training in the first place. Drive is specifically focused on reducing or eliminating that forgetting curve while only requiring 5 minutes/day. Unlike many other reinforcement solutions, it is game-based and adaptive so players don’t get bored or over-burdened. It is also mobile, which is how the majority of learners want to access content. The Horizon Award is a great affirmation that Drive is providing a high-quality experience that will engage learners.”

The Horizon Interactive Awards is an international competition recognizing outstanding achievement among interactive media producers. The competition recognizes and awards the best web sites, videos, online advertising, print media and mobile applications. Each year, the Horizon Interactive Awards receives thousands of entries from all over the world. A panel of industry professionals, from diverse multi-media, graphic design and marketing backgrounds, review the entries to determine the work that is to be recognized. Learn more.

BLP showcases Knowledge Guru, along with award-winning custom solutions like “TE Town,” at the 2017 ATD International Conference. Learn more and register here.

About Bottom-Line Performance

Bottom-Line Performance is an award-winning learning design firm serving a wide range of corporate clients. Since 1995, we’ve helped clients choose the right learning solutions for their learners, while also helping them to design and develop learning tools effectively. Areas of focus include product launches, customer training, internal process training, safety & compliance and more.

Bottom-Line Performance is also the creator of Knowledge Guru®, a game-based learning platform linked to the science of learning and remembering. The platform has received five Brandon Hall awards, including a gold distinction for “Best Advance in Gaming or Simulation Technology.”

About TE Connectivity

TE Connectivity (NYSE: TEL) is a $12 billion global technology leader. Our commitment to innovation enables advancements in transportation, industrial applications, medical technology, energy, data communications, and the home. TE’s unmatched breadth of connectivity and sensor solutions, proven in the harshest of environments, helps build a safer, greener, smarter and more connected world. With 75,000 people – including more than 7,000 engineers – working alongside customers in nearly 150 countries, we help ensure that EVERY CONNECTION COUNTS – www.TE.com.

TE Connectivity, TE and EVERY CONNECTION COUNTS are trademarks.