Bottom-Line Performance

What’s better for learners – listening to an audio podcast or watching a video podcast? It’s an interesting question because Podcasting News (April 16th edition) reports on research by Arbitron/Edison Media Research that most people (a whopping 75%) are viewing/listening to podcasts from their computer – NOT a media player. Other research finds that people who listen (as opposed to watch) tend to multi-task while people who are viewing a video podcast focus more.

I’d love to do a small research project to see which way enables people to actually LEARN more – listening only or watching/listening. If you’re interested in participating in such a research project, let me know. My thought is to create two podcasts – one audio and one video – on the same topic with the same post-test and see which way enables people to learn the material better. Post a comment or send me an email if you’d like to participate; if we get enough interest, we’ll create the podcasts and see what results we get!