As a first-time BLP blogger, I was very eager to lock down my e-learning topic and join the ranks of my fellow bloggers. Last week, I determined my three blog topics for the month, all focused on curriculum design and development. I felt good identifying my first topic: designing an e-learning course with little to no content in sight, and then…do you know what happened next? Ironically, I had created the topic and struggled with…the content. I can’t escape!
So, I did what I always do…begin the “content inquisition.”
Don’t get me wrong! I never start designing an e-learning solution from a content-driven approach. My first step is to focus on desired outcomes: what do learners need to know and/or know how to do after completing the course? What should they believe? What will success look like? Will they do their jobs differently, and if so, how?
Once I have the answers to all of these questions, I begin the content discussion. If you want learners to DO this, what content should we share with them? Why? How will THIS content help learners DO that? It is the battle between the “must-include content” and the “nice-to-include content.”
Dr. Ruth Clark wrote about removing the “nice to have” content (and avoiding cognitive overload) in her book, e-Learning and the Science of Instruction and in an article called Design Strategies: Efficiency in e-Learning: Proven Instructional Methods for Faster, Better, Online Learning she co-wrote for the E-Learning Guild’s e-magazine. Although the article is about five years old, it is still one of my all-time faves. Check it out at: http://www.clarktraining.com/content/articles/Guild_E-Learning.pdf
My goal, after the dust settles, is to have a clean, concise list of content that obviously supports the desired course outcomes. Then, the real fun begins…finding this content! The inquisition continues….
- Can we review any of this content before we finalize the course design?
- How many different “sources” should we rely on? (Websites, books, existing training, subject matter experts, etc.)?
- What % of the content exists in a written format and just needs to be inserted “as is” in the program (existing procedure, for instance)?
- What % of the content exists, but is from existing training, guidance documents or other written sources and needs to be edited and/or repackaged?
- What % of the content exists, but is not in a written format (i.e., a subject matter expert knows it)?
- What % of the content needs to be created from scratch and may not need to be discussed and agreed upon prior to “releasing” for use in the program?
If the majority of the content is already available and easily accessible, I feel really good about finalizing the design with the help of a content map. If I can map the existing content to the course objectives, I’ll have a clearer vision of the course overall course structure, length, and types of learner interactions. I can also easily identify content gaps and “nice-to-have content” that might try and sneak into my design!
If the majority of the content does NOT exist, I recommend incorporating a content gathering step into the design phase of the project. I’ve learned that a more robust design leads to an easier and more successful development phase on an e-learning project.
So…how do you create a solid e-learning course design when the content you need to support the course objectives is…mysterious?