Ingersoll-Rand

This marketing education series was developed for a very targeted audience including sales reps, distributers, installers, technicians, and even spec writers. The course answers questions on Ingersoll-Rand's product, the AD Series locks.

In this three part course series, the learner will first get an overview of the benefits. Then, depending on their role, the course dives deeper into the benefits and even gives a series of specific examples to help the learner calculate estimated cost savings. The courses are visually appealing with dynamic animations, but the biggest attribute is how tailored they are to their specific target.