Roche

In order to educate physicians on the benefits of the Accu-Chek 360° software, this marketing education piece was designed for Roche around a Web-Key brochure. This brochure is handed out to physicians attending conferences and contains brief information about the product.

There is a lighthouse in the brochure that is actually a "web-key" that, when plugged into a USB slot, launches an informational site built to further educate the physicians on the benefits. A call to action is given at the end, offering physicians a chance to request a free trial of the software. This project showcases the benefits of a solution that is both print and technology based, giving the end user a short "take away" and also providing them with the detail they need on-line.