What makes customer training effective? And how do you design solutions that help customers not only use your product, but master it?
This past June, we shared a case study on customer training in partnership with one of our clients, Roche Diagnostics. Roche believes strongly in making its customers successful, which is why they have made customer training a priority. Our own Jennifer Bertram (Director of Instructional Design) partnered with Roche’s Lori Goddard (Centralized Training Developer) to showcase Roche’s blended learning curriculum for customer training at the Society for Pharmaceutical and Biotech Trainers (SPBT) annual conference. SPBT is now the Life Science Trainers and Educators Network (LTEN).
Because customer training is a pressing issue in the life science space, a single conference session was simply not enough to cover this complex topic. Jennifer and Lori will be reprising their session in a free webinar hosted by LTEN on November 7th at 12:30 pm ET / 9:30 am PT.
The webinar will discuss the design and development of Roche’s customer training curriculum, and how we integrated instructional design principles like spaced learning and performance support into a blended learning approach. You’ll see how a complex curriculum with multiple learner types can leverage mobile, classroom and online learning solutions to drive customer engagement and retention of key concepts.
You can read the full case study here.
Besides covering the approaches used, Jennifer and Lori will also discuss the results they have seen now that the curriculum is live.
Customer Training: Leading the Way in Innovation (LTEN Webinar)
November 7th, 12:30 pm ET / 9:30 am PT