This Week on #TalkTech: Bad UX Design, Death of the Keyword Tool, and Tech Hype

#TalkTech is the “flipped” approach to Twitter chats. We publish all the topics a few hours before the chat so you can show up at 3 pm EST / 12 pm PST on Thursdays ready to discuss. We discuss three topics a week and the chat lasts around 30 minutes.

We’re shaking things up in 2013 here at #TalkTech! Every couple of weeks, a guest curator will be picking our topics and leading the discussion. Not much will change format-wise… we’ll still publish the weekly post here and the topics will still be tweeted by @BLPIndy, but a guest curator (besides yours truly) will pick the topics and be ready to lead the conversation during the chat. If you are interested in being a guest curator for TalkTech, let me know!

Gartner's Hype Cycle report shows the "Slope of Enlightenment"

Gartner’s Hype Cycle report shows the “Slope of Enlightenment”

Can you think of any other launches that flopped from poor UX design?

This article talks about a really important piece of UX design: Cognitive Fluency. “A key problem with reverse type (and, in this case, fairly low contrast type) is that it is “disfluent.” Our brains find reading it more difficult, and this effect carries over into the way we interact with the site.” It points out that users of any program or website have a tendency to resist change (see our next question), but this goes into the realm of poor UX design. How does such a large company make such a bad decision? Can you remember any similar product changes? Does anyone like the look of the new Yahoo mailbox?

Yahoo Mail Background Annoys Users, Taxes Brains

How do you balance cutting edge innovation with “if it ain’t broke, don’t fix it”?

Googe, Facebook, Twitter… they all have REALLY good things going. The respective kings of what they do, with audiences in the billions. But with their golden status comes a lot of pressure to always be innovating, and always be on the cutting edge. Even Apple is running into this problem right now as their shares begin to drop. But if you have a great product, service, or website, then do you even need to innovate it? At what point are you just making a great thing more complicated—and possibly worse? R.I.P. Google Keyword Tool.

Google Keyword Tool Is Officially Dead, Keyword Planner Gets Lukewarm Welcome

Do you think these technologies are overhyped? Do you remember any other technologies that were a let down?

Big data is the term that most of you reading this probably collectively sighed over. It’s been a while since I’ve seen such a viral buzzword in the business communities. But along with Big Data we’ve seen constant hype over 3-D printing and now self-driving cars. But are these things overhyped? Do you see these things actually transforming our entire society the way people predict? Honestly, I do. But I can think of a lot of technology that was supposed to change the way we do things that simply flopped—can you?

Autonomous Vehicles, Big Data, And 3-D Printing Are All Nearing The Top Of The Hype Cycle