INDIANAPOLIS, 12/13/2016, Bottom-Line Performance (BLP) announced today that TE Town, a mobile game BLP created for TE Connectivity (TE), a global leader in connectivity and sensors, won the “2016 Best Sales Tools – Channel Partner Engagement” marketing award from ECIA. This winning solution was announced at this year’s ECIA Executive Conference.

To be successful, TE’s global sales team and distributors need a broad understanding of the primary customer types they serve, and the connectivity and sensor products these customers require. TE Town helps distributors learn about their customers right from their smartphones, and view applicable products for each customer so they can position the right products with the right customers.

“TE is continually looking for creative ways to equip our sales team and distributors to serve our customers” said Maria Cannon, vice president of channel marketing at TE. “TE’s vision for an interactive game partnered with BLP’s design expertise created a tool that serves our team in a way that is different from standard training tools. TE Town demonstrates our commitment to innovation.”

“Games are a powerful tool for helping people learn and remember,” said Sharon Boller, president of BLP. “TE’s Channel marketing team understands this and embraced the use of games to support their educational efforts. We are grateful to TE for the opportunity to design and develop TE Town. Their vision for what this game could be enabled us to have an amazing partnership that led to an award-worthy result.”

The ECIA Marketing Awards recognize the electrical manufacturing industry’s outstanding marketing initiatives. Entries were evaluated by a group of professionals from Penton Media, the ECIA Board of Directors and advertising agencies. Over 150 entries were submitted that covered nine different categories.

About TE Connectivity:

TE Connectivity is a $12 billion global technology leader. Our connectivity and sensor solutions are essential in today’s increasingly connected world. We collaborate with engineers to transform their concepts into creations — redefining what’s possible using intelligent, efficient and high-performing TE products and solutions proven in harsh environments. Our 75,000 people, including over 7,000 engineers, partner with customers in close to 150 countries across a wide range of industries. We believe EVERY CONNECTION COUNTS.

TE Connectivity, TE and EVERY CONNECTION COUNTS are trademarks.

About Bottom-Line Performance:

For over 21 years, BLP has partnered with its clients to design and develop the right learning solutions for their business needs.