Bottom-Line Performance (BLP) and its client, TE Connectivity (TE), a global leader in connectivity and sensors, partnered to win two 2017 Brandon Hall Excellence in Learning Awards. The winning project for both awards was an innovative training and sales enablement program that helps distributors understand the needs of different customer types and position a wide range of products with these customers to meet their needs.

The TE Town Mobile Learning Game earned a Silver designation in Best Use of Mobile Learning and a Bronze designation in the Best Use of Games and Simulations for the Learning category. The app was created as part of TE’s new comprehensive training and sales enablement program. Players are elected as mayor of TE Town and must build their town by completing a variety of mini-games. They must identify the correct customer type, learn about relevant products and ask the right questions to help the customer. Learn more about TE and TE Town here.

“TE is continually looking for creative ways to equip our sales team and distributors to serve our customers,” said Maria Cannon, vice president, marketing and Americas sales at TE. “TE’s vision for an interactive game together with BLP’s design expertise created a tool that serves our team in a way that is different from standard training tools. TE Town demonstrates our commitment to innovation.”

“TE Town is an innovative solution to the tough challenge of engaging independent distributor reps. How do you get and keep mindshare when a rep is selling products for many companies and not just your own?” said Sharon Boller, President of BLP. “TE’s decision to use a casual mobile game puts them on the leading edge of what’s possible. I am extremely pleased that TE’s innovation is being recognized. I am also extremely proud of the BLP team that has guided them in designing, building, and implementing this award-winning learning game.”

About BottomLine Performance

Bottom-Line Performance is an award-winning learning design firm serving a wide range of corporate clients. Since 1995, we’ve helped clients choose the right learning solutions for their learners, while also helping them to design and develop learning tools effectively. Areas of focus include product launches, customer training, internal process training, safety & compliance and more.

Bottom-Line Performance is also the creator of Knowledge Guru®, a game-based learning platform linked to the science of learning and remembering. The platform has received five Brandon Hall awards, including a gold distinction for “Best Advance in Gaming or Simulation Technology.”

About TE Connectivity

About TE Connectivity

TE Connectivity (NYSE: TEL) is a $12 billion global technology leader. Our commitment to innovation enables advancements in transportation, industrial applications, medical technology, energy, data communications, and the home. TE’s unmatched breadth of connectivity and sensor solutions, proven in the harshest of environments, helps build a safer, greener, smarter and more connected world. With 75,000 people – including more than 7,000 engineers – working alongside customers in nearly 150 countries, we help ensure that EVERY CONNECTION COUNTS –
TE Connectivity, TE and EVERY CONNECTION COUNTS are trademarks.

Want to learn more about mobile learning games? View our recorded webinar When Games Go Small: Mobile Learning Game Design Do’s & Don’ts.