Most of us think of QR codes as that goofy looking bar code in the bottom corner of advertisements. Or maybe you have noticed them slapped on billboards that you could not possibly have time to stop and scan. Either way, chances are you have seen a QR Code recently!

For those who haven’t been exposed, a QR code is a two dimensional code  that can hold thousands of characters of information. They can be easily generated using numerous free online services and easily scanned with one of many free QR readers out there. QR Codes will easily link to text, an image, or a website.

It may seem like QR codes are just another marketing gimick, but not so fast: in his recent New York Times blog, Gene Marks offers an interesting insight:

“The QR code was actually invented by Denso — a Toyota company — to track automotive parts during the manufacturing process, but has since gained popularity as a marketing tool. QR codes can be used for just about anything you can think of.”

So while marketers are using QR codes almost everywhere you look, there are many ways QR codes can be put to work in your business…like in your training program.

On February 28th, BLP is hosting a Lunch and Learn at the Downtown Central Library sponsored by CIASTD. It’s an interactive scavenger hunt through the library where you will have the opportunity to scan QR Codes and reveal the next clue. By the end of our hour, you might know your way around better than the reference librarian!

QR Codes (particularly scavenger hunts) can be a fun tool to integrate into a corporate learning environment. Imagine using QR codes to:

  • Create an interactive employee orientation scavenger hunt.
  • Provide easily accessible reference materials for sales reps.
  • Keep company policies within easy access.
If you are going to be in Indianapolis on February 28th, we hope you’ll come and learn with us. You can register on the CIASTD Website.