Reinforcement 101

How to Help Reps Say and Do the Right Thing


Do you have a strategy for ensuring behavior change after a product launch event? What about a plan for sustaining the learning? Too often, training reinforcement is a task reserved for regional sales affiliates who lack the vision and resources to execute on the business unit’s goals.

This session explores a variety of approaches and tools to training reinforcement. Participants will see examples of how other organizations use training reinforcement and compare the results of these approaches. Through facilitated discussion, participants will use a worksheet to plan a training reinforcement strategy given a specific business goal.

After attending this webinar, you’ll be able to:


Determine which kinds of training reinforcement approaches are optimal for various situations.


Identify the best training reinforcement strategy to meet a given business goal.


Identify best practices for incorporating training reinforcement into a product launch or sales training curriculum.

About Bottom-Line Performance


Since 1995, BLP has helped organizations create the right learning solution. Whether you have a complex problem to solve, product to launch, or process to implement, our in-house team partners with you every step of the way to design for your desired outcome and develop the right mix of tools: web and mobile apps, eLearning, serious games and gamification, video, and highly interactive instructor-led training to name a few. The end result? Award-winning solutions that solve problems, inspire people to act, and help people learn.

We are also the creators of Knowledge Guru®, a training reinforcement platform that uses adaptive learning, game-based learning, and microlearning to increase knowledge retention and improve performance.

Great instructional design is at the heart of what we do.